Last updated: 20 October 2026

AFA Transfer is a brand of SIA "AR TRANCE" (reg. no. 40103305507, VAT LV40103305507, "Erdmaņi", Dzūkstes pag., Tukuma nov., LV-3147, Latvia). We are the controller of the personal data described here. Contact: info@afatransfer.lv, +371 28 348 000.

What data we collect

Booking details: name, e-mail, phone number, pickup and drop-off addresses, date and time, flight or train number, number of passengers and luggage, child seats and your notes.
If you book for someone else: the passenger's name and phone number, so the driver can meet them.
Payments: card, Apple Pay and Google Pay payments are processed by Stripe. We never see or store your full card number; we only receive the payment status and the last digits of the card.
Company bookings: company name, registration and VAT number and address for the invoice.
Messages: e-mails, WhatsApp messages and calls about your booking.
Our app: your e-mail for sign-in with a one-time code, messages you exchange with your driver, the driver's estimated arrival time, and a device token if you allow notifications.
Website: technical data such as IP address and browser type, and - only if you accept statistics cookies - how the website is used (see "Cookies" below).

Why we use it

To carry out your trip: confirm the booking, assign a driver and car, track your flight, meet you on time and contact you if plans change (performance of a contract).
To take payment, issue invoices and refunds, and keep accounting records (legal obligation).
To answer your questions and handle complaints (legitimate interest).
To improve the website from statistics (your consent).

We do not sell your data and we do not send advertising e-mails without your consent.

Who receives it

The driver or partner carrier who performs your trip - only what is needed for the trip.
Service providers who work for us and process data only on our instructions: Stripe (payments), Google Maps Platform (address search and routes), our hosting and e-mail providers, Google Analytics (statistics, only with your consent) and Meta Platforms Ireland (measuring our Facebook and Instagram advertising, only with your consent).
Authorities, if the law requires it.

Data outside the EU

Stripe and Google may process data outside the European Economic Area, for example in the USA. This is done on the basis of the EU-US Data Privacy Framework or the European Commission's standard contractual clauses, which protect your data to the EU standard.

How long we keep it

Booking data: 2 years after your last trip, then it is deleted or anonymised.
Invoices and accounting documents: as long as Latvian accounting law requires (up to 10 years).
App messages and arrival times are kept with the booking. Sign-in codes expire after a few minutes.

Cookies

Necessary: cookies and browser storage needed for the website, the booking form, secure payment (Stripe) and to remember your cookie choice. They are always on.
Driver location during your trip: while your driver is on the way to you, the AFA Transfer app shows roughly how far away the car is. Only the driver’s current position is used, only during the trip, and it is deleted after 3 hours. Your own location is not tracked.
Statistics (only with your consent): Google Analytics and Google Tag Manager count visits, show which pages are used and measure our Google advertising; the Meta Pixel measures our Facebook and Instagram advertising (visits, checkout and a completed booking with its value); and we remember for 90 days how you found our website (for example a search engine or an advertisement) so that it can be saved with a booking. They do not tell us who you are.

When you first visit, you choose whether to allow statistics. You can change your choice at any time: Cookie settings.

Your rights

You can ask us to see, correct or delete your data, to restrict its use, to object to it, or to receive it in a portable format, and you can withdraw your consent at any time. Write to info@afatransfer.lv. We confirm your request within 5 working days and answer within 30 days. You can also complain to the Data State Inspectorate of Latvia (www.dvi.gov.lv).

Security

The website and app use an encrypted connection (HTTPS). Access to booking data is limited to staff and drivers who need it.

Changes

We may update this policy. The current version, with its date, is always on this page.

Privacy Policy